In his early days as prime minister, Justin Trudeau was "cool." But the same strategy experts and observers say put him in the public eye and won him the youth vote in 2015 may have brought damning scrutiny as political tides changed, particularly as his rivals adopted his online style. Here is a look back at some of the higher moments of Trudeau's popularity.
Sophie Gregoire-Trudeau and Justin Trudeau arrive at the 'ETalk Festival Party', during the Toronto International Film Festival on Friday on Friday Sept. 5, 2008. THE CANADIAN PRESS/Chris Young
Liberal MP Justin Trudeau, right, and his wife Sophie Gregoire wave on the red carpet for the new movie " Midnight's Children" during the 37th annual Toronto International Film Festival in Toronto on Sunday, Sept. 9, 2012. THE CANADIAN PRESS/Nathan Denette
Liberal Leader Justin Trudeau poses with two yoga enthusiasts after holding a press conference on the front lawn of Parliament Hill in Ottawa on Wednesday June 5, 2013. THE CANADIAN PRESS/Sean Kilpatrick
Liberal leader and incoming prime minister Justin Trudeau makes his way to the stage with wife Sophie Gregoire at Liberal party headquarters in Montreal early Tuesday, Oct. 20, 2015. THE CANADIAN PRESS/Sean Kilpatrick
Prime Minister Justin Trudeau, fifth from left, and Governor General David Johnston, centre, pose for a group photo with the new Liberal cabinet at Rideau Hall in Ottawa on Wednesday, Nov. 4, 2015. THE CANADIAN PRESS/Adrian Wyld
Prime Minister Justin Trudeau speaks with Minister of Justice Jody Wilson-Raybould during a swearing-in ceremony at Rideau Hall, Wednesday Nov. 4, 2015 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Prime Minister Justin Trudeau poses for selfies with workers before he greets refugees from Syria at Pearson International airport, in Toronto, Thursday, Dec. 10, 2015. THE CANADIAN PRESS/Nathan Denette
Prime Minister Justin Trudeau gets splashed with water as he waves a flag while taking part in the annual Pride Parade in Toronto on Sunday, July 3, 2016. THE CANADIAN PRESS/Nathan Denette
Prime Minister Justin Trudeau fans cheer him on as he and his wife Sophie Gregoire Trudeau and kids Hadrien, Ella Grace and Xavier take part in the Pride Parade in downtown Vancouver, B.C., Sunday, July, 31, 2016. THE CANADIAN PRESS/Jonathan Hayward
ºÚÁϳԹÏÍø Prime Minister Justin Trudeau meets with actor and United Nations Women Goodwill Ambassador Emma Watson in Ottawa, Wednesday September 28, 2016. THE CANADIAN PRESS/Adrian Wyld
Prime Minister Justin Trudeau, left, holds up a pair of socks that he received as a gift from Kelly Ripa, centre, and Ryan Seacrest during his appearance on Live with Kelly and Ryan in Niagara Falls, Ontario on Monday, June 5, 2017. THE CANADIAN PRESS/Aaron Lynett
Prime Minister Justin Trudeau speaks to students at Berrigan Elementary School at an event marking Multiculturalism Day in Ottawa on Tuesday, June 27, 2017. THE CANADIAN PRESS/Justin Tang
Prime Minister Justin Trudeau meets with members of the Prime Minister's Youth Council after the Liberal cabinet meeting in St. John's, N.L. on Wednesday, Sept. 13, 2017. THE CANADIAN PRESS/Andrew Vaughan
Prime Minister Justin Trudeau poses for a group photo with employees and senators in the Mexican Senate, in Mexico City, Friday, Oct. 13, 2017. (AP Photo/Marco Ugarte)
Prime Minister Justin Trudeau poses for a selfie with hockey fans before the action starts at the NHL 100 Classic, in Ottawa on Saturday, December 16, 2017. THE CANADIAN PRESS/Sean Kilpatrick
Prime Minister Justin Trudeau, centre, poses for a photo with Rosalba Fasan, left, and Aleisha Woodman during a breakfast hosted by PFLAG (Parents, Families and Friends of Lesbians and Gays) before marching in the Pride Parade in Vancouver, on Sunday August 5, 2018. THE CANADIAN PRESS/Darryl Dyck
ºÚÁϳԹÏÍø Prime Minister and Liberal leader Justin Trudeau speaks Swedish environmental activist Greta Thunberg in Montreal on September 27, 2019. THE CANADIAN PRESS/Ryan Remiorz
Prime Minister Justin Trudeau celebrates with a young Montreal Canadiens fan at the Frank Conservation Area in Plainfield, Ont. on Sunday, October 6, 2019. THE CANADIAN PRESS/Frank Gunn
Liberal Leader Justin Trudeau, left, poses for a photo with a supporter as he makes a campaign stop during the ºÚÁϳԹÏÍø federal election campaign in Brantford, Ont., Monday, Sept. 6, 2021. THE CANADIAN PRESS/Nathan Denette
Prime Minister Justin Trudeau poses for a photo with fans before a PWHL game between Boston and Ottawa on Wednesday, January 24, 2024 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Sophie Gregoire-Trudeau and Justin Trudeau arrive at the 'ETalk Festival Party', during the Toronto International Film Festival on Friday on Friday Sept. 5, 2008. THE CANADIAN PRESS/Chris Young
Chris Young
Liberal MP Justin Trudeau, right, and his wife Sophie Gregoire wave on the red carpet for the new movie " Midnight's Children" during the 37th annual Toronto International Film Festival in Toronto on Sunday, Sept. 9, 2012. THE CANADIAN PRESS/Nathan Denette
Nathan Denette
Liberal Leader Justin Trudeau poses with two yoga enthusiasts after holding a press conference on the front lawn of Parliament Hill in Ottawa on Wednesday June 5, 2013. THE CANADIAN PRESS/Sean Kilpatrick
Sean Kilpatrick
Liberal leader and incoming prime minister Justin Trudeau makes his way to the stage with wife Sophie Gregoire at Liberal party headquarters in Montreal early Tuesday, Oct. 20, 2015. THE CANADIAN PRESS/Sean Kilpatrick
Sean Kilpatrick
Prime Minister Justin Trudeau, fifth from left, and Governor General David Johnston, centre, pose for a group photo with the new Liberal cabinet at Rideau Hall in Ottawa on Wednesday, Nov. 4, 2015. THE CANADIAN PRESS/Adrian Wyld
Adrian Wyld
Prime Minister Justin Trudeau speaks with Minister of Justice Jody Wilson-Raybould during a swearing-in ceremony at Rideau Hall, Wednesday Nov. 4, 2015 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Adrian Wyld
Prime Minister Justin Trudeau poses for selfies with workers before he greets refugees from Syria at Pearson International airport, in Toronto, Thursday, Dec. 10, 2015. THE CANADIAN PRESS/Nathan Denette
Nathan Denette
Prime Minister Justin Trudeau gets splashed with water as he waves a flag while taking part in the annual Pride Parade in Toronto on Sunday, July 3, 2016. THE CANADIAN PRESS/Nathan Denette
Nathan Denette
Prime Minister Justin Trudeau fans cheer him on as he and his wife Sophie Gregoire Trudeau and kids Hadrien, Ella Grace and Xavier take part in the Pride Parade in downtown Vancouver, B.C., Sunday, July, 31, 2016. THE CANADIAN PRESS/Jonathan Hayward
JONATHAN HAYWARD
ºÚÁϳԹÏÍø Prime Minister Justin Trudeau meets with actor and United Nations Women Goodwill Ambassador Emma Watson in Ottawa, Wednesday September 28, 2016. THE CANADIAN PRESS/Adrian Wyld
Adrian Wyld
Prime Minister Justin Trudeau, left, holds up a pair of socks that he received as a gift from Kelly Ripa, centre, and Ryan Seacrest during his appearance on Live with Kelly and Ryan in Niagara Falls, Ontario on Monday, June 5, 2017. THE CANADIAN PRESS/Aaron Lynett
Aaron Lynett
Prime Minister Justin Trudeau speaks to students at Berrigan Elementary School at an event marking Multiculturalism Day in Ottawa on Tuesday, June 27, 2017. THE CANADIAN PRESS/Justin Tang
Justin Tang
Prime Minister Justin Trudeau meets with members of the Prime Minister's Youth Council after the Liberal cabinet meeting in St. John's, N.L. on Wednesday, Sept. 13, 2017. THE CANADIAN PRESS/Andrew Vaughan
Andrew Vaughan
Prime Minister Justin Trudeau poses for a group photo with employees and senators in the Mexican Senate, in Mexico City, Friday, Oct. 13, 2017. (AP Photo/Marco Ugarte)
Marco Ugarte
Prime Minister Justin Trudeau poses for a selfie with hockey fans before the action starts at the NHL 100 Classic, in Ottawa on Saturday, December 16, 2017. THE CANADIAN PRESS/Sean Kilpatrick
Sean Kilpatrick
Prime Minister Justin Trudeau, centre, poses for a photo with Rosalba Fasan, left, and Aleisha Woodman during a breakfast hosted by PFLAG (Parents, Families and Friends of Lesbians and Gays) before marching in the Pride Parade in Vancouver, on Sunday August 5, 2018. THE CANADIAN PRESS/Darryl Dyck
DARRYL DYCK
ºÚÁϳԹÏÍø Prime Minister and Liberal leader Justin Trudeau speaks Swedish environmental activist Greta Thunberg in Montreal on September 27, 2019. THE CANADIAN PRESS/Ryan Remiorz
Ryan Remiorz
Prime Minister Justin Trudeau celebrates with a young Montreal Canadiens fan at the Frank Conservation Area in Plainfield, Ont. on Sunday, October 6, 2019. THE CANADIAN PRESS/Frank Gunn
Frank Gunn
Liberal Leader Justin Trudeau, left, poses for a photo with a supporter as he makes a campaign stop during the ºÚÁϳԹÏÍø federal election campaign in Brantford, Ont., Monday, Sept. 6, 2021. THE CANADIAN PRESS/Nathan Denette
Nathan Denette
Prime Minister Justin Trudeau poses for a photo with fans before a PWHL game between Boston and Ottawa on Wednesday, January 24, 2024 in Ottawa. THE CANADIAN PRESS/Adrian Wyld