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Festival leaders said politics did not influence their move from conservative Utah to liberal Colorado. They did however make “ethos and equity values� one of their criteria and referred to Boulder in their announcement as a “welcoming environment.�

Why was Boulder chosen?

Boulder stood out to organizers as an artsy, walkable and medium-sized city close to nature. It has one of the highest concentrations of professional artists in the U.S. and is home to the University of Colorado, where the film program contributes to a vibrant art scene, Sundance leaders said. They noted the large student population and campus venues will create new opportunities to engage young people in the event.

Nearby nature in the Rocky Mountain foothills offers room for visitors and artists to stretch their legs and draw inspiration from high country scenery. It's also just over half an hour from downtown Denver and not much farther to the city’s international airport. There is not currently a light rail system connecting Denver to Boulder, but a bus runs between the two cities.

When Sundance leaders began their search for a new home, they said the festival had outgrown the charming ski town of Park City and developed an air of exclusivity that took focus away from the films. Boulder, a city of 100,000 people, has space for a more centralized festival. But it's not all that more affordable for attendees. The cost of living is estimated to be 31% higher than the national average, versus Park City’s 33%, according to the Economic Research Institute. Visitors also say it can be difficult to find available hotel rooms and short term rentals when the university hosts large events or home football games.

What is Boulder known for?

Actor Jonah Hill, “South Park� creators Trey Parker and Matt Stone and — perhaps most significantly — Sundance founder Robert Redford all attended the University of Colorado in Boulder. The school has a that sometimes spills into the surrounding streets. The city is also home to a private Buddhist college.

Redford, 88,

Redford is remembered in Boulder with a mural inside The Sink, a restaurant and bar where he worked as a janitor back in his college days.

“It’s gonna be really fun to see what happens and when people are introduced to the beauty of Boulder and how amazing this place is. It’s just gonna elevate Boulder’s presence on the world stage, I think,� said Chris Heinritz, a co-owner of The Sink.

Just outside Denver's suburbs, Boulder has its own identity — and decades ago a very unique, hippie vibe. Well before Colorado voters legalized recreational marijuana in 2012, thousands of University of Colorado students and others would gather on campus to smoke pot every April 20.

Today, Boulder retains its charm at the foot of the sandstone Flatirons, a foothill range crisscrossed by hiking trails that begin at the Colorado Chautauqua, a cultural and performing arts hub dating to the 1800s. The pedestrian-only Pearl Street Mall with its nearby theaters could provide a similar central hub to Park City’s Main Street.

It’s no longer ideal for hippies, however. The university kicked the 4/20 weed fest off campus and soaring housing costs — the median home price is now $1.1 million — make living there unattainable for most.

A history of film in Boulder

Films have been shown in Boulder since 1898, when the first kinetoscope, a device co-invented by Thomas Edison, showed moving pictures to one person at a time at the Chautauqua Auditorium.

Besides Redford, Hollywood names who attended the University of Colorado include Dalton Trumbo, a screenwriter for “Spartacus� and “Roman Holiday� who was among the Hollywood Ten blacklisted for suspected communist sympathies in the late 1940s and 1950s.

In the 1970s and 1980s, Boulder locations featured as backdrops in the Woody Allen film “Sleeper� and Stanley Kubrick’s “The Shining.� And Boulder was the fictional setting of the TV show “Mork & Mindy.�

Today, it's home to more than a dozen smaller film festivals, including the Boulder International Film Festival and Chautauqua Silent Film Series.

“It just makes perfect sense. We’re a small teeny tiny town but we’re filled with so much. We have so much art so much history, so much vibrancy,� said Hannah Givens, a University of Colorado graduate who lives in the Boulder area.

What is the festival's history in Utah?

Sundance has called Park City home for 41 years. Past leaders of the festival said Redford chose the mountains of Utah as a space to foster independent filmmaking away from the hustle and bustle of Hollywood. Utah's iconic red rock landscapes have served as a backdrop to many films, including “Thelma and Louise,� “Forrest Gump" and “Butch Cassidy and the Sundance Kid,� for which the festival is named.

This year, thousands of festivalgoers affixed bright yellow stickers to their winter coats that read “Keep Sundance in Utah� in a last-ditch effort to convince its leaders to keep it local.

Sundance will have one more festival in Park City in January 2026 before moving to Boulder in 2027.

What kind of economic boost does it provide?

Over four decades, Sundance helped transform its quaint mountain hometown into a renowned winter destination. Home prices skyrocketed, luxury hotels emerged and some local businesses shuttered while others thrived.

Out-of-state visitors spent an estimated $106.4 million in Utah during the 2024 festival. Its total economic impact that year was estimated at $132 million, with 1,730 jobs for Utah residents and $70 million in wages for local workers. Utah Gov. Spencer Cox said he was sad to see Sundance go, but the state's economy could sustain the loss.

Utah offered Sundance $3.5 million to stay. Colorado lawmakers proposed $34 million in tax credits over 10 years to lure it away.

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Associated Press journalist Thomas Peipert contributed to this report from Boulder, Colorado.